(Jenny Kane/AP) Changes to Ad-Free Planĭisney+ launched its ad-based tier in December 2022 for $7.99 a month while also increasing the price of its ad-free plan from around $8 to $10.99 a month. A file photo of logos for streaming services Netflix, Hulu, Disney+, and Sling TV on a remote control. “Despite the near-term macro headwinds of the overall marketplace today, the advertising potential of this combined platform is incredibly exciting,” he added. The new incorporated content will be launched by the end of 2023 and will be available to customers who subscribe to both streaming services, Iger noted. “While we continue to offer Disney+, Hulu, and ESPN+ as stand-alone options, this is a logical progression of our DTC offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience.” “I’m pleased to announce that we will soon begin offering a one-app experience domestically that incorporates our Hulu content via Disney+,” Igor said. He noted that Disney+, Hulu, and ESPN+ will continue to be available to customers as stand-alone services. Iger announced the plans during Disney’s second-quarter earnings call, describing it as a “significant step toward creating a growth business,” and a “logical progression of our DTC offerings.” Disney plans to combine content from Hulu with Disney+ to form a single streaming app available across the United States by the end of the year, Disney CEO Bob Iger said on May 10.
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